One business, two identities.

For this dairy farm and creamery project, the goal was to keep the brand grounded in tradition while feeling fresh and modern. We achieved this balance by playing with a classic Americana palette and whimsical illustrations.

Role: Lead Designer & Illustrator

Context: Concept branding project for a trusted family farm.

The Problem: One farm, two separate businesses needing cohesive branding.

The Solution: The secret is in the color hierarchy and pattern accents. To differentiate the two sides of the business, we kept the same palette but flipped the primary and secondary roles, while adding texture with stripes for the creamery and gingham at the dairy.

The Creamery: Dusty blue, yellow, and cream take the lead for the "joyful summer treat" aesthetic.

The Dairy Farm: Rich red and classic navy step up to communicate the "trusted family farm" legacy.

Same DNA, different end use.